LAS VEGAS, NEVADA -- (MARKETWIRE) -- 01/24/08 -- Mvive, Inc.
(PINKSHEETS: MVIV)(FRANKFURT: 4M1)(WKN: A0M5WL),
is pleased to announce that over 50,000 customers registered for Mvive's
mobile marketing program during its mobile marketing beta test phase which
provided access to information and product discounts from over 800 Mvive
clients and businesses. Future membership to Mvive will include a
variety of personalized benefits that are accessible through cell
phones, Blackberrys, etc. and will have advanced mobile messaging
services that will not be available to the general public.

Mr. Roy Choi, President of Mvive, stated, "Prior to
commercialization, every responsible company goes through a test
phase program in order to ensure the desirability and deliverability
of its product and/or service which usually ends up being a very
small test group. Given that we did not allocate any meaningful
marketing dollars to Mvive's test phase program, the registration of
over 50,000 customers during this period is personally astounding and
greatly supports our technology, products and services in the
exponentially increasing world of mobile marketing. We anticipate our
full commercial launch with great enthusiasm and optimism."

About Mvive
Mvive is a leading-edge, permission based mobile marketing service
and technology provider quoted on the Pink Sheets under the symbol
MVIV and listed on the Frankfurt Stock Exchange under the symbol 4M1
(WKN: A0M5WL). The Company's objectives are to convert their
proprietary mobile marketing technology onto a fully commercial
system in order to accommodate the anticipated growth and demand from
a wide-open global marketplace. For more information, please visit
the Company's web site at: www.mvive.com.