Leading Telecommunications Company Debuts Its BroadcastRoom to Serve News Media With Free Content; Content Will Include Ericsson Racing Team's Participation in Upcoming Volvo Ocean Race

NEW YORK, NY and STOCKHOLM, SWEDEN--(Marketwire - February 04, 2008) - Broadcast and online journalists seeking content about Ericsson (NASDAQ: ERIC), the leading telecommunications company, can now find a variety of news video at The NewsMarket (www.thenewsmarket.com), the leading web-based video marketing and delivery platform.

Multimedia content for Ericsson will also be available on the company's BroadcastRoom, (www.thenewsmarket.com/ericsson), a branded area within its online pressroom, powered by The NewsMarket. Journalists can search, preview and download video and other content from the site and register for industry-specific email alerts about new content.

Ericsson video currently available includes:
-- General shots of Ericsson HQ in Sweden
-- Products and solutions -- shots of production through to
implementation
-- Pre-race content from the Ericsson Racing Team's two entries in the
upcoming Volvo Ocean Race (October 2008 through to June 2009)

"Ericsson is known for its innovative solutions, and we wanted to offer our media contacts an equally cutting-edge platform to access our latest video content," said Åse Lindskog, Vice President, head of media relations at Ericsson.

"We are delighted to be working with Ericsson to make its video content available to the global media," said Shoba Purushothaman, CEO and Co-founder of The NewsMarket. "Innovative companies such as Ericsson understand that today's media landscape offers unlimited opportunities to communicate about corporate activities -- be it financial results, sponsorships, trade shows or CSR activities -- and thereby manage and promote your brand messages."

NOTE TO EDITORS:
For broadcast-standard video supporting this press release, please visit www.thenewsmarket.com/ericsson. If you are a first-time user, please take a moment to register. In case you have any questions, please email journalisthelp@thenewsmarket.com.

About Ericsson

Ericsson is the world's leading provider of technology and services to telecom operators. The market leader in 2G and 3G mobile technologies, Ericsson supplies communications services and manages networks that serve more than 120 million subscribers. The company's portfolio comprises mobile and fixed network infrastructure, and broadband and multimedia solutions for operators, enterprises and developers. The Sony Ericsson joint venture provides consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision of 'communication for all' through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 70,000 employees generated revenue of USD 27.9 billion (SEK 189 billion) in 2007. Founded in 1876 and headquartered in Stockholm, Sweden, Ericsson is listed on the Stockholm, London and NASDAQ stock exchanges.

About The NewsMarket:
The NewsMarket (www.thenewsmarket.com) is the leading web-based video marketing and delivery platform for corporations, government and non-profit organizations. The company has developed a suite of services that enables corporate communications and marketing professionals to market and deliver their video content to the media, blogs, consumers, online communities and other audiences globally. Our global media site (www.thenewsmarket.com) is used by more 13,000 media outlets in 193 countries to view and order free video for use in their programming; BrandTV enables any organization to create a branded online video channel on their website and to utilize viral tools while retaining control; MarketPlace is an online video exchange for content producers who wish to buy or sell premium video. The NewsMarket works with many of the world's leading brands including General Motors, Volvo Cars, Mazda, IBM, Microsoft, Pfizer, the International Olympic Committee, Facebook, Google, Yahoo! and Visit Mexico.

The NewsMarket is headquartered in New York, with offices in Beijing, Delhi, London, San Francisco, Munich, Singapore, Hong Kong and Mumbai.

To learn more about our capabilities, visit: www.thenewsmarket.com/postingcontent/