Amsterdam, 28 September 2015 - Heineken N.V. (EURONEXT: HEIA; OTCQX: HEINY) has today provided historical financial information to reflect the company's new regional segmentation announced on 31 March 2015. The new segmentation, effective 1 July 2015, forms part of the wider organisational changes which will allow the business to better focus on growth opportunities, to be more agile in responding to consumer needs in the marketplace, and to be more cost effective in doing so.

The company's new regional structure consists of 4 geographic regions: Africa Middle East & Eastern Europe, Americas, Asia Pacific and Europe. The changes from HEINEKEN's previous regional structure are the combination of the previous regions of Western Europe and Central & Eastern Europe to form a single Europe region, and the addition of Russia and Belarus to the previous Africa Middle East region to form a new Africa Middle East & Eastern Europe region. The Americas and Asia Pacific regions remain unchanged.

The revised segmental information contained in this release covers the year ended 31 December 2014 and the six month period ended 30 June 2015, including the quarterly and half yearly information. HEINEKEN will report under this new regional structure going forward.

As of the Q3 Trading Update 2015 on 28 October 2015, HEINEKEN will also simplify its reporting to focus on consolidated financials. HEINEKEN will continue to report group beer volume on a quarterly basis, as well as report the Developing markets beer volume, revenue and operating profit (beia) semi-annually on a group basis.

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